Daniel Blackmore
Daniel Blackmore
Daniel Blackmore
Daniel Blackmore
High impact, actionable product leadership.
Outcome drive, actionable product leadership without the BS
Outcome driven, actionable product leadership without the BS
High impact, actionable product leadership
DANIEL BLACKMORE
DANIEL BLACKMORE
PRODUCT EXECUTIVE
PRODUCT EXECUTIVE
Daniel is a product, design and technology leader with a successful track record in designing, building, shipping and optimising products and experience platforms for scale and growth. He has a deep understanding of the systems, mechanics, difficult tradeoffs and objective truths that move growth metrics and is proven in developing roadmaps that have built deeper and more profitable relationships with customers, delivering value to shareholders and investors alike.
Throughout the past two decades, he has led research, design, data, product, engineering and operational teams within a diverse range of both B2B and B2C businesses, from validating demand in early stage startups to scaled experimentation in Enterprise, developing and embedding highly effective, lightweight process frameworks required to scale efficiently without compromising quality.
He is proven in building high performance, globally distributed teams, attracting and retaining talent and creating autonomous working environments in which squads are empowered to deliver their best work. He has done so across borders having lived, worked and studied in the UK, Europe, South Africa and Australia, holding various leadership and consultancy appointments in all continents.
VALUE PROPOSITION
The work that I do falls into four distinct categories
Leadership
I orient strategic decisions around a company’s growth motions and embed the culture, structure and process frameworks required to enable teams.
Problem Space
I am proven in delivering results and risk reduction benefits through design thinking, problem space obsession and targeting outcomes over outputs.
Design
Products are eminently usable and a joy to use and engage with. Attention to detail will signal to the customer that I’ve thought carefully about them.
Growth
I build predictable, sustainable, and competitively defensible distribution models for the product across acquisition, retention, and monetization levers.
OUTCOMES
Partnering with me will be right for your business if you're looking to achieve any of the following;
Product Management
Build and develop high performance teams who know how to acquire, activate, engage, and monetise your customer base to create predictable and sustainable product and revenue growth.
Align your Product Strategy with outcome-driven goals that matter and remain consistent through changing conditions and OKR cycles.
Navigate the risks of the problem space and identify solutions that are worth building through evidence-informed Discovery and validation at speed.
Create the culture that balances guidance with autonomy for teams to make decisions about the specific activities and solutions that deliver meaningful impact.
Connect your vision, mission and strategy to the day to day activities, tactics, delivery and execution of the teams. Delivery matters.
Bring Design, Product and Engineering functions into a cohesive trio where teams are structured for autonomy and accountability for revenue.
Leverage your data to identify and define real customer success signals and cohort commonality.
Growth
Design a high impact, bespoke Growth framework, tailored uniquely to your business, to expand your product's reach and compound commercial performance and customer loyalty.
Leverage product-led growth in an environment where resources are scarce with a relentless focus on 'traction' or 'no traction' motions.
Generate sales pipeline by enabling customers to discover and experience your product's value through self-serve usage, tiered upgrades and expansions.
Make difficult trade-off decisions with confidence, prioritising and sequencing your product and growth initiatives in a way that compounds growth.
Blend ‘push’ with ‘pull’ tactics that position your product to self-serve activate, engage, and monetize customers in both B2C and B2B contexts.
Produce data informed customer segmentation to target your product-led sales and sales-led motions concurrently. They can co-exist successfully.
Orient your teams around metrics that impact growth levers (themes) and other leading indicators of your product’s success.
LONG STORY SHORT
Key positions held within the past 15 years
Chief Product & Technology Officer
SendFX Ltd
Send Payments is an award winning high growth payments business which is now evolving from a singular, retail FX focused remittance business to a B2B2C enbedded solution provider, servicing the needs of larger and more sophisticated global clients who want to add FX and other payment solutions in order to expand and monetise their business capabilities and deliver significant experience improvements to their customers. I was tasked with leading product, data and engineering teams to build robust, global financial infrastructure supported by world class product and applications which empower and enable our partners to integrate fast, low cost, local and cross-border payments into their business models natively.
Director of Product
Casumo Services Ltd
Casumo is one of the most distinctive, innovative online entertainment brands and Sportsbook operators in Europe. It's mission has always been to design, improve, reinvent and shape the future of digital iGaming entertainment. Casumo offers real money gaming products in a number of strict legal and regulated market frameworks including Sweden, Denmark, the United Kingdom, Germany, Spain, The Netherlands and other emerging markets worldwide subject to applicable law. On a one year contract, I was tasked with rebuilding the Product function to be able to scale effectively to an Enterprise level function.
Head of Product
Pragmatic Play Ltd
This scale up business had achieved impressive growth since it’s incorporation in 2015 with development and operational offices in Gibraltar, Malta, Isle of Man, Belgrade, Bucharest, Buenos Aires, Cardiff, Hyderabad, Kiev, London, Noida and Zhytomir. Having worked with the investors initially as a consultant through my own company, I was invited to join the team on a full time basis, tasked with taking the product portfolio to the next level in terms of strategic direction and commercial performance. I have now built a fully remote, high performance product team which is distributed across 9 countries.
Chief Product & Commercial Officer
Muse Design Ltd
Director of an interim Executive services business partnering with high growth, PE/VC backed businesses providing critical Product, Design and Revenue Growth leadership services, working with a range of international brands in high-growth and transformational environments to orient strategic decisions around the company’s growth motions, fill short-term skills gaps and lead critical projects (including Organisational Change Management) to make an instant impact.
Head of Product Design
LeoVegas Group Ltd
Still in a growth startup phase and having achieved impressive growth with an active user base of 50K and annual turnover over EUR 27 million, LeoVegas were looking to leverage their existing brand strength and distribution power by entering the Sports betting vertical. I was invited to join the team to lead the delivery of the Sports product CX and UX workstream with full accountability for the research, design and integration.
Interim Marketing Director
Scientific Games Ltd
Entry point to contract market. This was an interim project to support the business in designing a viable framework for successful B2B marketing leading multi-disciplinary teams across Europe and the US.
Head of Customer Experience
Betsson Group Ltd
Throughout the previous 3-5 years, this iGaming business had seen an impressive period of rapid growth which was driven through both organic performance and acquisitions. The acquisition strategy introduced new challenges as the business began to consolidate it’s various operations in order to drive organic performance through a Group wide, multiple-brand strategy. At this point in the development of the business, customer classification had been heavily product and revenue centric rather than consumer centric which produced a customer view that was limited to high value (VIP) versus mass. Product design workflow lacked collaboration, was driven by individual preference and a ‘design by committee’ approach. The customer was not represented anywhere in the structure or the process. Reporting to the Group CPO and CXO, I was tasked with building a Group wide, Voice of Customer and broader Product CX programme along with reforming and consolidating Product Design and Development across the business.
Head of CX & Product Design
Northway Group Ltd
This fully licensed, Canadian owned consumer finance business (Fintech) was achieving loan origination volumes of over 1 billion USD through a number of consumer brands in Australia, the U.K., Canada and a range of states within the U.S. I was invited to join the business on a one year contract to build a CX and Growth programme. In addition to building Product and Growth team, introducing technology and driving strategy, I held responsibility for Contact Centre and Collections operations where both functions played a critical role in acquisition, marketing ROI and bad debt.
Product Manager (EPOS)
Compass Group UK & Ireland
This business is the largest contract foodservice company in the world with operations in about 50 countries which employs over 550,000 people worldwide. As Product Manager, I was responsible for delivering significant improvements to the retail EPOS product in the UK & Ireland.
BRANDS I'VE HELPED
What people are saying
Marcello Viotti
Head of Product Design
"Daniel is a one of a kind person and by far the best and most knowledgeable manager I have had in my entire career. He has been able to enhance my skills like no other before, using a rewarding and proactive approach towards all his colleagues, he is able to make you work at your 100% without feeling any effort."
Chris Azzopardi
Product Manager
"Daniel is not a follower, but a great leader who brings a lot of knowledge and experience to the table. An exceptional manager with outstanding communication skills, ready to be seen as 'the bad guy' if that is what it takes. Questions the status quo on a daily bases to make sure the company has better processes, quality and delivery"
Adrian Slate
General Manager
"He is the kind of leader that will protect & guide you in the right path, discussing and brainstorming together with the team in order to take the right decisions and in a timely manner. The kind of person that focuses on quality over quantity. Being flexible, understandable and focusing on the human part as much as he focuses on the business part."
Theador Tabakov
Product Manager
"In all of my career I have never had a manager like Daniel. In the time working with him, he became my role model on what type of a People Manager I want to become. Working with him and seeing how he organizes, leads and inspires a team was something I had never seen before. His approach to problem solving is truly remarkable"
Regan Hobbs
Managing Director
"Daniel has a great grounding in design, UX and UI methodologies, and has used an academic approach to usher in great improvements in our business, not only in output from his team, but also the underlying process."
Chris Zammit Dimech
Head of Creatives
"What stands out in Daniel as a leader is his ability to recognise quality in people, work with them and enhance their skills. I find this to be a rare quality and his guidance helped me a lot in achieving my targets and goals."
Terence Neil
Head of Optimisation
"Daniel’s in-depth knowledge of his chosen field as well as his ability to operate at both strategic and tactical levels has led to him being one of the most sought after consultants in our organisation today."
Sebastien Van Schalkwyk
Managing Director EMEA
"Daniel is one of the most customer centric designers I've had the pleasure of working with. From day one it was a breath of fresh air listening to Daniel give expert advice on user centricity and it's practical application."
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Daniel Blackmore © 2023
Daniel is an experienced Product leader with a successful track record in designing, building, shipping and optimising products across acquisition, retention, and monetization levers.